Analytics
See who viewed your demos, how far they got and what they clicked.
ProAlso included in the free trial. On Starter, this shows sample data so you can see what you'd get.
Go to Analytics in the sidebar for all demos, or open a single demo's analytics for more detail.
Metrics
| Metric | Meaning |
|---|---|
| Impressions | Times the demo was opened. Each viewer session counts once. |
| Engagements | Viewers who interacted with at least one step. As a percentage: engaged sessions ÷ impressions. |
| Completions | Viewers who reached the end of the demo. As a percentage: completed sessions ÷ engaged sessions. |
| CTAs clicked | Clicks on your call-to-action buttons, including repeat clicks in the same session |
Switch between By count and By percent. Pick a date range: Last 7 days, Last 30 days, Previous month, Month to date or custom dates. Numbers are compared with the period before, when there's enough data.
Per-demo analytics
Open a demo's analytics to see the same metrics for that demo, plus:
- Step-by-step progression. How many viewers reached each step, and where they dropped off. Steps that start a chapter are labeled with the chapter title.
To see what individual leads did, go to Leads → Identified viewers.
Tip
A big drop at one step usually means the step is confusing or the hotspot is hard to find. Clearer annotations often help.
Send events to your own tools
Want demo events in Google Analytics, Heap or Segment? See Integrations.